Short answer
Speed work is quoted in three parts: a fixed-price audit, a written quote for the fixes it recommends, and optional monitoring. Each is priced from the number of templates in scope, the platform, the third-party tools that must keep working and how much testing the site needs. For published market figures, see our cost guide.
Looking for typical market prices? Our website speed optimization cost guide collects published 2026 price ranges, labeled by source, so you can compare any quote against the wider market.
Why we quote rather than list prices
Two sites with the same number of pages can need very different amounts of work. One might have a single oversized image; another might have a page builder, a dozen marketing tags and a slow host. A fixed price list would either overcharge the first or under-scope the second. So we look at the site first and quote for what it actually needs. The quote is free and comes with no obligation.
The three parts of a project
1. The audit
A speed audit is a fixed-price audit, quoted after a short questionnaire about your site, its platform and the pages that matter. You see the price and the scope in writing before you agree to anything. The price depends mainly on how many templates are in scope: a small brochure site might have three or four, a store might have six or more (see e-commerce speed optimization for what store work covers). You receive a written report with ranked fixes. The audit stands alone; you are free to take the report to another developer.
2. The fixes
After the audit, we quote for the fixes you choose, as a fixed price for a defined list of changes. Each item in the quote matches an item in the report, so you can pick and choose. If you already know the cause of a problem, we can skip the audit and quote the fix directly.
3. Monitoring (optional)
Monitoring is a monthly or quarterly fee for scheduled checks and a short written note each time. Small fixes can be included; larger ones are quoted separately so there are no surprises.
What drives the quote
| Factor | Why it matters |
|---|---|
| Templates in scope | Each distinct page type needs its own measurement, diagnosis and testing |
| Platform and access | Some platforms limit what can be changed; full access to code and hosting allows more |
| Third-party tools | Every tag, app or widget that must keep working adds testing |
| Hosting | A slow server may need configuration work or a move before other fixes pay off |
| Testing needs | Stores, forms and logged-in areas need more checking after each change |
| Who makes the changes | We can make them, or support your developer, which changes the scope |
What every quote includes
- The scope in writing: which templates, which metrics, which changes.
- Work on a staging or preview copy before anything goes live, where the platform allows it.
- Before and after measurements with dates, so you can see what changed.
- A written record of each change and how to reverse it.
- A follow-up check about four weeks after release, when field data has had time to update.
What a quote never includes
We do not promise a particular PageSpeed score or a ranking change. Lab scores vary from run to run, and Google says it shows the most relevant content even when page experience is sub-par [1]. What we commit to is the scope, the measurements and an honest account of the outcome.
What we need to quote accurately
- The website address and the pages that matter most to your business.
- The platform (for example WordPress, WooCommerce, Shopify or custom).
- What feels slow, in your own words, and any reports you have already seen.
- A list of the tools on the site that must keep working, such as analytics, chat or booking.
- Your timing, and whether you have a developer who will make some of the changes.
The speed project planner collects all of this in a few minutes and produces a text brief you can paste into an email.
Payment and changes
Quotes are in US dollars. For fixed-price work, the schedule of payments is set out in the quote. If something outside the agreed scope comes up, such as a problem with hosting that only appears once work starts, we stop, explain it and quote it separately before continuing. Our terms cover the details.
Questions about quotes and payment
Is the first review really free?
Yes. We look at your site and the brief you send, then reply with a short first read and, if it makes sense, a quote for an audit or fixes. There is no obligation.
Can you give a price range now?
We would rather not guess before seeing the site. For general market figures, our cost guide collects published ranges with their sources.
Do you charge by the hour?
Most work is quoted as a fixed price for a defined scope. Hourly work is available for open-ended investigation, always with an estimate and a cap agreed first.
Sources
Opened and checked on November 3, 2026.
- Understanding Google Page Experience, Google Search Central. Primary documentation, last updated September 22, 2026.