About Pagelatix

Why a studio that only does speed

Website speed sits awkwardly between other jobs. Designers want pages to look right, developers want features to work, marketers want tracking and tools, and hosting companies want to sell plans. Speed is everyone's concern and nobody's main job, so it drifts. Pagelatix exists to give it full attention: to measure it properly, find the real causes and fix them without breaking the things other people care about.

What we believe about measurement

We start from field data wherever it exists, because it describes what visitors actually experienced. Google judges Core Web Vitals at "the 75th percentile of page loads, segmented across mobile and desktop devices" ^[1], and we use the same standard. Lab tests are essential for diagnosis and for checking that a fix works, but we never present a lab score as if it were a real-user result. When a site has no field data, we say so plainly.

We also try to be precise about what speed does and does not do. Google says Core Web Vitals are used by its ranking systems, and it also says it shows the most relevant content even when page experience is sub-par ^[2]. Both are true. A faster site is better for visitors and can help in search, but it is not a substitute for useful content.

How we work

• Measure first. No changes before we understand what is slow and why.
• Rank by impact. Fixes are ordered by how much they are likely to help, with rough effort, so budgets go where they matter.
• Protect what works. Changes are tested on staging and released in small steps, with tracking, forms and checkout checked each time.
• Write it down. Every finding has evidence, and every change goes into a log with a way to reverse it.
• Explain plainly. Reports are written for the business owner as well as the developer.

What we will not promise

We will not promise a particular PageSpeed score, because lab scores vary between runs and Chrome's documentation says much of that variability "is not due to Lighthouse" ^[3]. We will not promise rankings, because Google does not. And we will not recommend a rebuild or a hosting move without measurements showing that smaller changes cannot get the site where it needs to be.

A new studio, honestly described

Pagelatix is new. We do not have client projects to show yet, which is why our examples page uses fictional sites with sample numbers, clearly labeled. We would rather say that than borrow results we cannot stand behind.

Who writes the guides

Our guides are written and maintained by our editor, who publishes under the pen name Grace Cooper. Each guide cites the primary documentation it relies on, labels secondary and commercial sources, and shows the date it was last checked. The editorial policy explains how sources are chosen and how corrections are handled.

Ownership and contact

The owner of Pagelatix has commercial interests in web design and performance services. Pagelatix is independent of Google, browser makers and the platforms it writes about. You can reach us at hello@pagelatix.online, and the privacy notice explains how we handle what you send.