Editorial Policy

Who writes the content

Guides are written and maintained by our editor under the pen name Grace Cooper. Service pages describe what Pagelatix offers and are written by the same editor. The owner of Pagelatix has commercial interests in web design and performance services, which is why we make our sourcing visible and keep guides useful whether or not readers hire us.

Sources we rely on

We start with primary documentation from the organizations that define or measure web performance: web.dev and Chrome for Developers for metrics and techniques, Google Search Central and Search Console Help for how Google Search treats page experience, MDN Web Docs for web standards, and the official documentation of platforms such as WordPress, WooCommerce and Shopify. For example, Core Web Vitals thresholds in our guides come from web.dev's Web Vitals article ^[1].

When we use research reports, such as the HTTP Archive Web Almanac, we label them as research and state the period the data covers. When we use commercial sources, such as an agency's published price list, we label them as commercial and explain their limits.

How we quote

Where the exact wording matters, for instance Google's statements about rankings, we quote it word for word and link to the page. Each source list records the title, publisher, the kind of source and the date it was last updated or checked. We avoid paraphrasing in a way that makes a source say more than it does.

Numbers, examples and claims

• We do not publish client results, testimonials or ratings unless they are real, current and shared with permission.
• Illustrative examples use fictional businesses and sample numbers, and are labeled as such wherever they appear.
• We do not promise PageSpeed scores or search rankings.
• Statistics are cited to the report or documentation they come from, with the data period where available.
• General observations that are not backed by a source are written as advice or opinion, not as fact.

Keeping guides current

Each guide shows the date it was last updated. We review guides when the underlying guidance changes, for example when a metric is replaced or a threshold changes, and at least once a year otherwise. When a guide changes in substance, the date changes too.

Corrections

If you believe something on this site is wrong, email hello@pagelatix.online with the page address and, ideally, a source. We review every request. Confirmed errors are corrected promptly, and the correction is noted at the end of the affected page with the date. We do not quietly rewrite pages to hide mistakes.

Independence

Pagelatix is independent of Google, browser makers, hosting companies and the platforms it writes about. We do not accept payment for mentions in guides. If that ever changes for a specific page, the page will say so clearly.